Are young adults cool about cars?

A study by a market research company in America says today’s young adults are less keen to get their first car than their parents were. The company, JD Power, analysed hundreds of thousands of internet ‘conversations’ to work out what people born between 1980 and 2000 think today. One conclusion was that the growth of media communication such as email and social networking websites, along with rising fuel costs, have reduced the need for mobility. A senior official of JD Power said the research also picked up negative perceptions of the automotive industry, which could combine with the need for less mobility to reduce sales of vehicles.

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