New mobility services and business models are changing urban transport, affecting both the supply and demand sides of urban mobility market. Evidence shows that these developments can lead to a significant reduction of single occupancy private car use and an increase of public transport use, leading to a strong reduction in congestion, local air pollution, and CO2 emissions. Despite their long term potential, the growth and development of new mobility services are often hampered by existing market access restrictions, operational requirements and financial disincentives. This joint position paper outlines the key recommendations from 10 organisations engaged in promoting new mobility. They are: BMW Group, car2go, European Cyclists' Federation, Mobility Nation, nextbike, Siemens, Transport & Environment, Uber, Zipcar and the City of Vilnius.