• The world’s first green cruise… there’s just one problem

    Mock green cruise ship launch highlights greenwashing of cruise ship operators promoting fossil gas as a more sustainable solution

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    The world’s first green cruise ship set off today on its maiden voyage from the Port of Antwerp on a 10 day tour of the North Sea. The 300 metre long ship is the first climate-friendly vessel of its kind providing a luxury and guilt-free experience for eco-conscious travellers. However, there is just one catch…the ship doesn’t exist.

    To highlight the growing prevalence of greenwashed cruise experiences, Transport & Environment launched a mock 100% green cruise experience with the tagline ‘sustain the unsustainable’. T&E set up digital ads on Google and Twitter to redirect potential customers looking for a green cruise. To date over 1500 potential customers have been redirected. 

    However, many Twitter users knew better than to fall for such obvious greenwashing

    Cruise companies like the Swiss-headquartered MSC Cruises have been pushing the use of fossil gas (LNG) as a more sustainable answer to heavily polluting oil. However, LNG is far from green. Like any fossil fuel it emits CO2 when burned. But LNG-powered ships also leak methane directly into the air – a toxic pollutant more than 80 times warming than CO2. Until shipping operators invest in truly sustainable technologies like green hydrogen, the cleanest cruise on the market is staying at home.

    Book now.