Three quarters of goods in the EU are carried by road. Whilst only 3 percent of vehicles, lorries account for 25 percent of road transport CO2 emissions in Europe. Over the past 20 years the fuel efficiency of lorries has hardly improved1 and lorries are also involved in a disproportionate number (18%) of fatal accidents. One reason for this poor track record is the very blunt, hence unsafe and unstreamlined, front end of Europe’s lorries. This briefing illustrates the urgent need for smarter design and the benefits of such a change.