Consumer Label for Tyres in Europe

It is commonly agreed that we need to urgently turn or strengthen some environ- ment trends in our society to avoid a future climate disaster. Most obviously, this applies to CO₂ emissions from road traffic, something which is strongly related to rolling resistance. One would look for methods to faster obtain a reduction in rolling resistance than the present methods provide. Consumer interest and selec- tions based on objective information may be such a method.